How it works
Traffic, order conversion and average order value are multiplied, then reduced by a consistently defined refund percentage. This form solves for revenue after refunds (same currency); enter the known quantities in Traffic volume, Order conversion, Average order value (same currency), Revenue-based refund rate.
Inputs and units
| Input | Example value | What to enter |
|---|---|---|
| Traffic volume | 10,000 | Formula symbol: traffic. Enter a numeric value. Must be greater than zero. |
| Order conversion | 2 % | Formula symbol: conversion. Enter the percentage as a number: for 15%, enter 15. Must be greater than zero. Allowed range: 0.001–100. |
| Average order value (same currency) | 50 | Formula symbol: order. Enter a numeric value. Must be greater than zero. |
| Revenue-based refund rate | 10 % | Formula symbol: refund. Enter the percentage as a number: for 15%, enter 15. Use a non-negative value. Allowed range: 0–99.999. |
Worked example
Show example inputs and results
This example is generated by the same calculation engine using the starting values in the form. Your own inputs produce your own result.
- Traffic volume
- 10,000
- Order conversion
- 2 %
- Average order value (same currency)
- 50
- Revenue-based refund rate
- 10 %
Complete example results
- Revenue after refunds (same currency)
- 9,000
Reading the result
The result solves for revenue after refunds (same currency) from the entered quantities. Check the result unit and the formula conditions before using it.
Questions and answers
Can I use the example values for my own calculation?
The example values illustrate the calculation. Replace every input with your own information, especially dates, rates and the selected operation.
When can I use the revenue after refunds (same currency) result?
Average order value and refunds need the same revenue basis. This is not profit; product cost, commission, shipping and acquisition cost are excluded. All monetary inputs must use the same currency; currency conversion, tax and automatic fees are excluded. The source supports order conversion and sales-reversal definitions; this planning model combines them with your average-order and refund assumptions.
Why are some results rounded?
Results display up to 8 decimal places. Calculations use the unrounded values; very small values use scientific notation. JavaScript floating-point arithmetic can introduce tiny rounding differences.
Are my inputs sent to a server?
The calculator processes inputs in your browser. Its code does not send your values to a server.
Method sources: help.shopify.com