How it works
Traffic, order conversion and average order value are multiplied, then reduced by a consistently defined refund percentage. This form solves for order conversion; enter the known quantities in Revenue after refunds (same currency), Traffic volume, Average order value (same currency), Revenue-based refund rate.
Inputs and units
| Input | Example value | What to enter |
|---|---|---|
| Revenue after refunds (same currency) | 9,000 | Formula symbol: revenue. Enter a numeric value. Use a non-negative value. |
| Traffic volume | 10,000 | Formula symbol: traffic. Enter a numeric value. Must be greater than zero. |
| Average order value (same currency) | 50 | Formula symbol: order. Enter a numeric value. Must be greater than zero. |
| Revenue-based refund rate | 10 % | Formula symbol: refund. Enter the percentage as a number: for 15%, enter 15. Use a non-negative value. Allowed range: 0–99.999. |
Worked example
Show example inputs and results
This example is generated by the same calculation engine using the starting values in the form. Your own inputs produce your own result.
- Revenue after refunds (same currency)
- 9,000
- Traffic volume
- 10,000
- Average order value (same currency)
- 50
- Revenue-based refund rate
- 10 %
Complete example results
- Order conversion
- 2 %
Reading the result
The result solves for order conversion from the entered quantities. Check the result unit and the formula conditions before using it.
Questions and answers
Can I use the example values for my own calculation?
The example values illustrate the calculation. Replace every input with your own information, especially dates, rates and the selected operation.
When can I use the order conversion result?
Average order value and refunds need the same revenue basis. This is not profit; product cost, commission, shipping and acquisition cost are excluded. All monetary inputs must use the same currency; currency conversion, tax and automatic fees are excluded. The source supports order conversion and sales-reversal definitions; this planning model combines them with your average-order and refund assumptions.
Why are some results rounded?
Results display up to 8 decimal places. Calculations use the unrounded values; very small values use scientific notation. JavaScript floating-point arithmetic can introduce tiny rounding differences.
Are my inputs sent to a server?
The calculator processes inputs in your browser. Its code does not send your values to a server.
Method sources: help.shopify.com