How it works
Advertising and acquisition operating costs are related to customers acquired in the same period. This form solves for acquisition operating cost (same currency); enter the known quantities in Acquisition cost per customer (same currency), Acquired customers, Advertising cost (same currency).
Inputs and units
| Input | Example value | What to enter |
|---|---|---|
| Acquisition cost per customer (same currency) | 100 | Formula symbol: cac. Enter a numeric value. Use a non-negative value. |
| Acquired customers | 100 | Formula symbol: customers. Enter a numeric value. Use a whole number. Must be greater than zero. |
| Advertising cost (same currency) | 6,000 | Formula symbol: ads. Enter a numeric value. Use a non-negative value. |
Worked example
Show example inputs and results
This example is generated by the same calculation engine using the starting values in the form. Your own inputs produce your own result.
- Acquisition cost per customer (same currency)
- 100
- Acquired customers
- 100
- Advertising cost (same currency)
- 6,000
Complete example results
- Acquisition operating cost (same currency)
- 4,000
Reading the result
The result solves for acquisition operating cost (same currency) from the entered quantities. Check the result unit and the formula conditions before using it.
Questions and answers
Can I use the example values for my own calculation?
The example values illustrate the calculation. Replace every input with your own information, especially dates, rates and the selected operation.
When can I use the acquisition operating cost (same currency) result?
Customer definition and attribution period must match. The customer-count solution rounds up the minimum count needed for the entered CAC ceiling; advertising causation and organic acquisition scope are not verified. All monetary inputs must use the same currency; currency conversion, tax and automatic fees are excluded.
Why are some results rounded?
Results display up to 8 decimal places. Calculations use the unrounded values; very small values use scientific notation. JavaScript floating-point arithmetic can introduce tiny rounding differences.
Are my inputs sent to a server?
The calculator processes inputs in your browser. Its code does not send your values to a server.
Method sources: openstax.org