How it works
Advertising and acquisition operating costs are related to customers acquired in the same period. This form solves for acquired customers; enter the known quantities in Advertising cost (same currency), Acquisition operating cost (same currency), Acquisition cost per customer (same currency).
Inputs and units
| Input | Example value | What to enter |
|---|---|---|
| Advertising cost (same currency) | 6,000 | Formula symbol: ads. Enter a numeric value. Use a non-negative value. |
| Acquisition operating cost (same currency) | 4,000 | Formula symbol: overhead. Enter a numeric value. Use a non-negative value. |
| Acquisition cost per customer (same currency) | 100 | Formula symbol: cac. Enter a numeric value. Use a non-negative value. |
Worked example
Show example inputs and results
This example is generated by the same calculation engine using the starting values in the form. Your own inputs produce your own result.
- Advertising cost (same currency)
- 6,000
- Acquisition operating cost (same currency)
- 4,000
- Acquisition cost per customer (same currency)
- 100
Complete example results
- Acquired customers
- 100
Reading the result
The result solves for acquired customers from the entered quantities. Check the result unit and the formula conditions before using it.
Questions and answers
Can I use the example values for my own calculation?
The example values illustrate the calculation. Replace every input with your own information, especially dates, rates and the selected operation.
When can I use the acquired customers result?
Customer definition and attribution period must match. The customer-count solution rounds up the minimum count needed for the entered CAC ceiling; advertising causation and organic acquisition scope are not verified. All monetary inputs must use the same currency; currency conversion, tax and automatic fees are excluded.
Why are some results rounded?
Results display up to 8 decimal places. Calculations use the unrounded values; very small values use scientific notation. JavaScript floating-point arithmetic can introduce tiny rounding differences.
Are my inputs sent to a server?
The calculator processes inputs in your browser. Its code does not send your values to a server.
Method sources: openstax.org